Planned Parenthood of Northern New England’s Maine-based Political Action Committee (PAC) this week spent $90,000 on online advertising spread across 38 different candidates running for the Maine House of Representatives this November.

According to filings with the Maine Ethics Commission, on Wednesday, Oct. 16, the Planned Parenthood Maine Action Fund PAC made a $90,000 independent expenditure to GMMB, Inc., a Washington, D.C.-based Democratic political consulting and advertising firm.

The total $90,000 expenditure was spread evenly across a total of 38 candidates, with roughly $2,400 being spend per candidate.

The expenditure will go towards supporting a slate of 34 Democratic House candidates and two unenrolled candidates, Sharon Frost — running as an independent in House District 58 against Republican incumbent Rep. Daniel Newman — and Rep. Bill Pluecker, the independent incumbent running against Republican Ray Thombs Jr. in District 44.

The Planned Parenthood PAC also spent about $5,000 targeting two specific incumbent Republican House candidates, Rep. Laurel Libby of District 90, and Rep. Reagan Paul of District 37.

The abortion provider’s political spending arm also allocated nearly $2,400 to Rep. Paul’s Democratic opponent, Scott Cuddy, who is a major proponent of offshore wind power development on Sears Island and the Gulf of Maine.

The Planned Parenthood Maine Action Fund PAC has endorsed more than 100 candidates running for office in the Maine Legislature this election season.

“Anyone who tells you that voters don’t care about reproductive freedom and legal abortion is deeply disconnected from Maine voters and Maine values,” Lisa Margulies, vice president of public affairs for the PAC said in August.

“After Dobbs, Maine voters elected a pro-reproductive rights majority to represent us in the legislature, and a majority of those lawmakers acted to protect and expand access to care,” Margulies said. “We have strong laws, but those laws can be repealed depending on who represents us in Augusta.”

“This election, all of our rights are on the line. We must elect leaders who will protect abortion access and fight for our right to control our own bodies, lives, and futures,” Margulies added.